If you track the news about new nuclear construction in the U.S. then you know these facts (from Wikipedia): "On August 15, 2006, Southern...Read More
On Tuesday, October 25, 2011 I had the opportunity to attend part of the 3rd Nuclear Energy Insider Conference in Charlotte, NC at...Read More
Recently we were at a job site and created a video testimonial as a gift for our clients. IMHO, there are too few stories...Read More
I came across these two articles earlier in the week and thought that you would be interested in reading them: United States ...Read More
There are 2 kinds of coaches in the marketplace. Those who 1) work based on value and those who 2) work based on...Read More
I was attracted to Switch because of the subtitle “How to change things when change is hard.” And the Heath brothers have...Read More
Have you ever asked yourself this question?
Then come to Tuesday’s Career Lunch & Learn featuring Doug Gray, author of Passionate Action: How You Can Turn Life’s Challenges Into Life’s Adventures and owner of Action Learning Associates, Inc., an executive coaching business.
That was the advertisement last week. My daughter asked me to speak, so of course I said “Yes!”
You know the pomp and circumstance. A time when all of us pause and watch friends or family strut their moment upon the stage with optimism and digital flashes. We say, “What a success you are!” As if it is an American right that our next generation has more opportunities than the last one. Perhaps you sat in the audience, reflecting on your graduation, or the economy, or opportunity. What do you advise a graduating senior today?
Selling defines success. Nothing else is more important in your business. So what is this notion of the trust business?
Are you in the financial services business or the “trust business”? Your answer could well determine your success. The trust business is defined by what you provide for your clients. People hire you—or decide not to—based on how much they trust you. People reinvest or walk away based on how much they trust you.
Perhaps the idea of selling trust is new to you. If you think you sell products or services, you’re limiting yourself. Here are the four principles you need to remember to be successful at selling in the trust business: