To ignore millenials is to commit marketing suicide
Here are 6 steps for you and your company:
1. Mobile web-based experiences are a $10 billion dollar industry, with over 7 billion phones. We now have nearly 4x more mobile browsers than the number of desk-based browsers. Follow the numbers. Follow the money.
2. We can provide emotionally-provocative experiences that combine digital and physical activities. Here are several examples. When you go to the zoo you can now rent a GoPro or Segway to make your experience unique. When you go to a park you can use your mobile device to geocache. You can have a “Yelp Night” and move from restaurant to bar in any unfamiliar city. When you go to a conference you can tweet about and score the presenters, in real time. However, at most amusement parks and concerts we are not doing anything about the visitors who are standing in a line (bored) or tweeting or Face-booking their friends to “stay away” from your business or event. As a more costly example, we are not doing anything about low compliance with incentive reward programs. In fact, industrial organizational researchers tell us that some 35% of the US workforce is not engaged in their jobs. We sorely lack emotionally-provocative experiences that combine digital and physical activities.
3. In response to these market needs, I have developed a mobile web-based app that can guarantee engagement for any clients. This app enables clients to have a pre-visit and post-visit experience that integrates their event with any content. The event becomes a process. For instance, if a client wants to assign pre-visit training or reading content, the app can assess their engagement. Using a leader board and social media, they can increase accountability. They can market and promote the company. They can include video and photo uploads. They can earn points by doing more activities. They can return to the venue. The app can be delivered in hours, under any name. And it can be scaled for any sized organization.
4. Large corporate clients expect global delivery capacity. Every successful Free Agent has a network of alliance partners. The myth of the solo-preneur as a lone wolf is dead. For instance, the largest provider of leadership development coaches is www.coachsource.com, founded by Brian Underhill and Marshall Goldsmith. Marshall is described as the #1 leadership consultant in the U.S., according to Harvard Business Review. I am the southeast engagement manager, and represent 1,200 leadership coaches in 60 countries. We can provide expert leadership coaching to any clients. A bold claim, but a well validated claim. We can deliver the value of global leadership coaching to your current clients. And we can design programs that include a cycle of regular visits to any location with reinforcements from the very best leadership coaches. Those individual and group agendas typically yield a 500% ROI.
Digital and Global solutions not only satisfy millenials. They lead to results. They are required solutions.
If you are a solo-preneur, develop strong alliance with the smartest partners that you can find. Today.
If you are a business leader, call Doug at 615.236.9845 If I cannot help you I will find someone who can. Today.
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