This morning one of my coaching clients was struggling with 1) a new manager, 2) a new role, 3) a former manager who...Read More
On Tuesday, October 25, 2011 I had the opportunity to attend part of the 3rd Nuclear Energy Insider Conference in Charlotte, NC at...Read More
Recently we were at a job site and created a video testimonial as a gift for our clients. IMHO, there are too few stories...Read More
I came across these two articles earlier in the week and thought that you would be interested in reading them: United States ...Read More
There are 2 kinds of coaches in the marketplace. Those who 1) work based on value and those who 2) work based on...Read More
Hello _________, I have been thinking about our conversation all day and have some initial thoughts, 1. Change starts with the overwhelming BELIEF that you...Read More
I was attracted to Switch because of the subtitle “How to change things when change is hard.” And the Heath brothers have...Read More
Have you heard these comments?
I have heard these comments, almost every week, from managers and leaders who want to do a good job but are not sure HOW to do great work.
You may have heard that one measure of corporate success is agility. HR professionals cite studies that describe “learning agility” as a key determinant of corporate success. In fact, just yesterday a coaching client stated, “My core competency is my flexibility and willingness to take on any challenge.” He is representative of any high potential manager. He was recently re-assigned to manage a new group.
Selling defines success. Nothing else is more important in your business. So what is this notion of the trust business?
Are you in the financial services business or the “trust business”? Your answer could well determine your success. The trust business is defined by what you provide for your clients. People hire you—or decide not to—based on how much they trust you. People reinvest or walk away based on how much they trust you.
Perhaps the idea of selling trust is new to you. If you think you sell products or services, you’re limiting yourself. Here are the four principles you need to remember to be successful at selling in the trust business: