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How do I make money and do what I want to do?

Have you ever asked yourself this question?

Then come to Tuesday’s Career Lunch & Learn featuring Doug Gray, author of Passionate Action: How You Can Turn Life’s Challenges Into Life’s Adventures and owner of Action Learning Associates, Inc., an executive coaching business.

That was the advertisement last week.  My daughter asked me to speak, so of course I said “Yes!”

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The Real Story of Business Value

The 2 KEY Drivers for success for any Small Business Owner (SBO) are:

  1. a. What do I love to do?
  2. b. What will someone pay me to do?

Imagine a see saw.  If I love to do it but no one will pay me, then I have a hobby.  If I love to do it and someone pays me less than I need, then my business is dying.  If I love to do it and someone pays me well, then I have a thriving business.  Where are you on this see saw?

Today I am thinking about how limiting that perspective is.

Not everything that we do has a direct business value.  Here are some examples:

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